Business Practices is a suite of qualifications designed to enable students to develop practical business skills selected from a range of units according to their learning needs.
The qualifications are offered through ABC Awards and are approved by the Qualifications and Curriculum Authority for inclusion on the National Qualifications Framework from 1st October 2005.
The Awarding Body
The qualifications are offered through ABC Awards, which is a leading UK awarding body with a national network of approved centres.
The qualifications are accredited at level 2 and provide learning opportunities for a wide range of students seeking to study business subjects. Students should be 16 years old and the delivery and assessment methods make them suitable for learners in education, in employment or seeking employment skills.
Each module is supported by comprehensive study materials designed to provide students and tutors with everything required to complete their course of study. Study folders are presented in A4 ring-binder format and include study guide, core unit, elected unit(s) and student assignments. Materials are produced by Study House Limited; an established publisher of learning materials.
Students using Study House materials are provided with a series of tutor marked assignments which are designed to ensure that learning outcomes are met.
Completion of the qualifications is based upon achievement of specified learning outcomes. Consequently students may study by home or work based learning and start their studies at any time. Once registered, student receive tutor support for a full one year if required.
The Business Practices suite of qualifications provides 22 units each covering a business topic. Students may elect to study individual units or a series, and on completion will be eligible for a Diploma, Certificate or Award in Business Practices. Each student also completes a short core unit designed to promote the application of learning to a business situation.
Assessment for each unit and qualification requires the production of a portfolio of work which demonstrates achievement of the learning outcomes. Tutors mark student work against specified learning outcomes. Students are presented with comprehensive case study details which can be used to demonstrate their learning if not currently in employment.
Business Practices Certificates
Students may elect to study any one of eight certificates each of which provide a qualification in key business disciplines:
• Sales & Marketing
• Customer Services
• Human Resources
• Human Relations
• Business Startup
Each certificate is made up of a series of study units plus a core unit which encourages students to put theory into practice.
Each certificate provides progression routes to higher level qualifications and / or professional exams, details of which can be provided on request.
Certificate in Business Practices (Sales & Marketing)
Marketing & Promoting a Business
• Describe the benefit of market research in relation to finding and retaining customers
• Identify sources of primary and secondary market research data
• Design a market research questionnaire
• Compose a customer profile
• Describe the most appropriate marketing media for a given product or service
• Design an advert to comply with specified market criteria
• Compose a press release
• Identify the key elements of a marketing plan
Developing Sales Skills
• The three stage approach to selling
• The influence of attitude, behaviour and product/customer knowledge on the sales process
• The use of body language, listening skills and questioning skills
• Objections and how to handle them
• Telephone selling and how to reach the decision maker and book appointments
• Handling customers face to face
• The value of customer and product knowledge
• Building rapport and relationships
• Organising, planning, target setting and monitoring
• Self-motivation and self development
Core Unit 1
Reviewing and Improving Business Practices
• The importance of active, rather than passive learning
• Prioritising actions through impact assessment techniques
• Planning change and the importance of consultation, gaining commitment, pilot implementation, resource planning, setting timescales and milestones
• Monitoring change including obtaining feedback, measuring impact, quality assurance
• Planning future learning and development including sources of information and advice