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BUSINESS MARKETING ACCREDITED 2
 
BUSINESS MARKETING ACCREDITED 2
 
£260.00
 

COURSE CODE 70


 

 

Student Profile

 

This programme is designed for people who wish to gain an understanding of principles and practice of Business Marketing.  No prior knowledge is required.

 

Objectives

 

The objectives of the course are to:

 

Conduct market research

Define customers needs, wants and desires

Carry out a SWOT analysis

Prepare a marketing plan

Describe a range of marketing methods

Evaluate the benefits of using different marketing media

Compose purposeful advertising copy

Understand how to use press releases, promotions and public relations

Define the selling process

Devise a telephone sales campaign

List the benefits of keeping advertising records

 

Study Method

 

The course is designed for study by distance learning at work or at home.  Students receive course manual, assignments and studyguide plus tutor support by mail and email.  You can start at any time and plan your studies over a period of up to one year from the time of enrolment. 

 

Assessment

 

Each element is followed by a written assignment, which is submitted and marked by your tutor.  There is no external examination required.

Course Accreditation

 

At the end of this course successful learners will be awarded a certificate of achievement by NCFE. This course has been accredited under NCFE IIQ Licence by Kendal Publishing Limited which has been approved as an NCFE Investing in Quality (IIQ) centre to give formal recognition to our courses. We have designed our training courses specifically to meet the needs of learners who prefer to study from home. The course measurable learning outcomes have been benchmarked at Level 2 (using Ofqual’s Qualification and Credit Framework (QCF) level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved.

 

Course Duration

 

Students may register at any time and have a full year to complete their studies.  The course will take around 60 hours of study to complete.

 

Pack/Course Contents

 

Your study pack is dispatched in full at the time of enrolment and provides all you need to complete your studies:

 

Studyguide

Comprehensive study notes for each element of the course

Self-assessment activities

Assignments

Tutor support

Assignment marking & feedback

Certification

 

Price and Payment Methods

 

Please refer to current price.

 

 

 

 

 

 

 

COURSE CONTENT

 

The course is divided up into three modules, as follows:

 

Module 1: Marketing Your Business

 

Why do market research

Who will be your typical customer

What will they want

Why will customers buy from you

How to do market research successfully

SWOT analyses

Your marketing plan

 

 

Module 2: Advertising & Promotion

 

Planning – position & strategy

Advertising a business

Promoting a business

           

 

 

Module 3: Personal Selling Skills

 

What is selling

Building blocks leading to a sale

Handling incoming calls

Making appointments by phone

Reaching the decision maker

The sales presentation

Telephone selling

Handling objections

Keeping records

How to motivate yourself

           

 

 

 



Advantages of this distance learning course:
  • Home Study: you declare when you study, no need to attend class at fixed times and fixed dates. Your study hours fit around you!
  • We will post all the beautifully printed course materials to you. Everything is written in a clear and easy-to-understand format.
  • Start this course anytime of the year! No need to wait until the new academic year starts. Enroll today so soon you'll start improving your CV or re-skill for your new career.
  • Create your own study routine, learn at your own pace, complete your course as quickly or slowly as your circumstance dictate.
  • Your home learning is totally supported by experienced tutors who guide, encourage and assess your progress. You will not be alone because all our tutors are friendly and approachable.


BUSINESS MARKETING ACCREDITED 2
 
BUSINESS MARKETING ACCREDITED 2
 
 
£260.00
 

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Questions about this course? Contact Student Support / Course Advisors

Enrol by phone: call 0845 65 22 187 quote course code 70

Enrol by post: print this postal form.

http://www.ukdistancelearningcollege.com/web/p70


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