This programme is designed for people who wish to gain an understanding of the principles and practice of Marketing and their business applications. No prior knowledge is required.
The objectives of the course are to:
Conduct market research
Define customers needs, wants and desires
Carry out a SWOT analysis
Prepare a marketing plan
Describe a range of marketing methods
Evaluate the benefits of using different marketing media
Compose purposeful advertising copy
Understand how to use press releases, promotions and public relations
Define the selling process
Devise a telephone sales campaign
The course is designed for study by distance learning at work or at home. Students receive course manual, assignments and studyguide plus tutor support by mail and email. You can start at any time and plan your studies over a period of up to one year from the time of enrolment.
Each element is followed by a written assignment, which is submitted and then marked by your tutor. There is no external examination required.
At the end of this course successful learners will be awarded a certificate of achievement by NCFE. This course has been accredited under NCFE IIQ Licence by Kendal Publishing Limited which has been approved as an NCFE Investing in Quality (IIQ) centre to give formal recognition to our courses. We have designed our training courses specifically to meet the needs of learners who prefer to study from home. The course measurable learning outcomes have been benchmarked at Level 3 (using Ofqual’s Qualification and Credit Framework (QCF) level descriptors) to allow you to consider the depth of study, difficulty, and level of achievement involved.
Students may register at any time and have a full year to complete their studies. The course will take around 90 hours of study to complete.
Your study pack is dispatched in full at the time of enrolment and provides all you need to complete your studies:
Comprehensive study notes for each element of the course
Assignment marking & feedback
Please refer to current price.