This course looks at the relations of an organisation within the market, including those with customers, other stakeholders and their social responsibilities. Each section gives the student a clear framework in which to review the approaches taken by market-oriented companies in a competitive and changing environment.
It provides an understanding of the approaches of marketing-orientated businesses and describes how to collect data and analyse the market-place. Packed with examples from real business, self-assessment exercises, assignments and task-based activities, this course will enable students to more easily develop their knowledge and skills.
SECTION ONE - MARKETING ORIENTATION
Unit 1: Marketing and the Marketing Concept
Unit 2: Marketing and the Business Environment
SECTION TWO - STAKEHOLDERS AND SOCIAL RESPONSIBILITIES
Unit 3: Stakeholders and Marketing Communications
Unit 4: Responsibility to Society
SECTION THREE - ANALYSING THE MARKET
Unit 5: Competitive Position
Unit 6: Types of Data
Unit 7: Survey Planning
Unit 8: Analytical Techniques
SECTION FOUR - THE COMPETITIVE PROCESS
Unit 9: Market Features
Unit 10: Strategies
Unit 11: Market Structures
On completion of your course, you will receive two certificates:
Certificate 1 is issued by Stonebridge Associated Colleges: Market Relations Diploma
Market Relations Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.
With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.
You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!
Requirements for Entry
There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.
This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.
The approximate amount of time required to complete the course is: 132 hrs.
After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.
* All study materials
* Study Guide
* Full Tutor and Admin support