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INTRODUCTION TO MARKETING MANAGEMENT COURSE
 
INTRODUCTION TO MARKETING MANAGEMENT COURSE
 
£250.00
 

COURSE CODE 544


 

Marketing has a key functional role as the only part of the organisation which has proactive contact with customers; it is the bridge to the customer and the consumer. This is the aspect of marketing which most people recognise, and which can be thought to be marketing's sole role. But unless marketers take an active part at corporate level it is unlikely that the organisation as a whole will have a customer focus. A major role for marketing management is therefore to encourage and reinforce a marketing orientation that permeates every sector of the organisation.

At corporate level any organisation has a relationship with its environment - the need to manage this relationship should be obvious, but unfortunately this realisation only came to many British firms in the take-over battles of the 1970s when they found that although their brands might be well known the organisation itself was not. Corporate managers quickly came to realise the need to use marketing's core skills to market the organisation as well as its products.

After participating in this course, you should be able to:

    * determine the role and effectiveness of marketing in given circumstances
    * identify the key stages in the corporate planning process
    * establish management objectives
    * use key marketing terms correctly

Course Syllabus

Introduction

Objectives

Section 1: Management

The role of managers

Corporate v Functional Management

Section 2: Marketing

Towards a definition

Customers and consumers

Wants and needs

Marketing as a bridge

Section 3: Marketing in Management

Managing change

Policies, strategies, tactics and controls

Objectives

Corporate marketing

Specialised training

Section 4: Functional Marketing

Marketing's mixes

Planning

Marketing research

Summary

Tutor-marked Question Paper

Qualifications

On completion of your course, you will receive two certificates:
Certificate 1 is issued by Stonebridge Associated Colleges: Introduction to Marketing Management (Byte Size Skills Course) Certificate

Introduction to Marketing Management (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.

Tutor Support

With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.

You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 20 hrs.

Additional Information

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

    * All study materials
    * Study Guide
    * Full Tutor and Admin support

 



Advantages of this distance learning course:
  • Home Study: you declare when you study, no need to attend class at fixed times and fixed dates. Your study hours fit around you!
  • We will post all the beautifully printed course materials to you. Everything is written in a clear and easy-to-understand format.
  • Start this course anytime of the year! No need to wait until the new academic year starts. Enroll today so soon you'll start improving your CV or re-skill for your new career.
  • Create your own study routine, learn at your own pace, complete your course as quickly or slowly as your circumstance dictate.
  • Your home learning is totally supported by experienced tutors who guide, encourage and assess your progress. You will not be alone because all our tutors are friendly and approachable.


INTRODUCTION TO MARKETING MANAGEMENT COURSE
 
INTRODUCTION TO MARKETING MANAGEMENT COURSE
 
 
£250.00
 

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Questions about this course? Contact Student Support / Course Advisors

Enrol by phone: call 0845 65 22 187 quote course code 544

Enrol by post: print this postal form.

http://www.ukdistancelearningcollege.com/web/p544


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