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INTERNATIONAL BUSINESS STRATEGY COURSE
 
INTERNATIONAL BUSINESS STRATEGY COURSE
 
£360.00
 

COURSE CODE 538


 

International Business Strategy draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business. Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour.

Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact. The course is designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.

The ideas which underpin International Business Strategy can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.

Course Syllabus

Unit 1: Internal Analysis - An Integrated Approach

Introduction

Objectives

    * Section 1: Activity-based Analysis

Introduction

1.1 Problems of ambiguity and uncertainty

1.2 An introduction to the activity-based view

1.3 Using activity-based analysis

1.4 Business process re-engineering

Summary

    * Section 2: New Product Development Analysis

Introduction

2.1 New product development process

2.2 Organisation of research and development

2.3 First mover advantages

Summary

    * Section 3: SWOT Analysis

Introduction

3.1 Traditional SWOT analysis

3.2 Revised SWOT analysis

Summary

    * Section 4: Integration through Strategic Architecture

Introduction

4.1 The purpose and value of strategic architecture

4.2 Generating strategic architecture

Summary

Unit Summary

Unit Review Activities

Commentaries on review activities

References

Further Reading

Unit 2: Organisational Structure and Strategic Control Systems

Introduction

Objectives

    * Section 1: Organisational Structure

Introduction

1.1 The role of structure

1.2 Implications of structural factors

1.3 Choices of organisational structures

Summary

    * Section 2: Strategic Control Systems

Introduction

2.1 Role of control systems

2.2 Agency theory

2.3 Governance mechanisms

Summary

Unit Summary

Unit Review Activities

Commentaries on review activities

References

Further Reading

Unit 3: Corporate Strategies

Introduction

Objectives

    * Section 1: Strategies of Integration

Introduction

1.1 Integration, costs and governance

1.2 Vertical integration

1.3 Horizontal integration

1.4 Virtual integration: licensing and franchising

Summary

    * Section 2: Strategies of Merger, Acquisition and Diversification

Introduction

2.1 Mergers and acquisitions

2.2 Diversification

2.3 Diversification and performance

Summary

    * Section 3: Strategies of Collaboration

Introduction

3.1 The foundations of collaboration

3.2 Forms of collaborative strategy

3.3 The development and management of collaboration

Summary

Unit Summary

Unit Review Activities

Commentaries on review activities

References

Further Reading

Unit 4: The Global Dimension of Strategic Management

Introduction

Objectives

    * Section 1: Internationalisation of the World Economy

Introduction

1.1 Modern international trade

1.2 Implications of global shift

1.3 National context and competitive advantage

Summary

    * Section 2: Global Business Strategies

Introduction

2.1 Global expansion

2.2 Choosing a globalisation strategy

2.3 Choice of foreign entry mode

Summary

    * Section 3: Globalisation and Culture

Introduction

3.1 The concept of culture

3.2 Cultural forms

Summary

Unit Summary

Unit Review Activities

Commentaries on review activities

References

Further Reading

Qualifications

On completion of your course, you will receive two certificates:
Certificate 1 is issued by Stonebridge Associated Colleges: International Business Strategy Diploma

International Business Strategy Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.


Tutor Support

With this course you will have unlimited access to your own personal tutor who specialises in their field of study. It is your personal tutor's role to ensure that you receive constructive feedback and to deal with any queries you may have. You are more than welcome to telephone, fax or email your personal tutor.

You will also have access to a dedicated and friendly team of administrators and course advisors who offer sound and professional guidance and advice when you need it. This ensures that you will never feel neglected and that you will always succeed!

Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 80 hrs.

Additional Information

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

    * All study materials
    * Study Guide
    * Full Tutor and Admin support



Advantages of this distance learning course:
  • Home Study: you declare when you study, no need to attend class at fixed times and fixed dates. Your study hours fit around you!
  • We will post all the beautifully printed course materials to you. Everything is written in a clear and easy-to-understand format.
  • Start this course anytime of the year! No need to wait until the new academic year starts. Enroll today so soon you'll start improving your CV or re-skill for your new career.
  • Create your own study routine, learn at your own pace, complete your course as quickly or slowly as your circumstance dictate.
  • Your home learning is totally supported by experienced tutors who guide, encourage and assess your progress. You will not be alone because all our tutors are friendly and approachable.


INTERNATIONAL BUSINESS STRATEGY COURSE
 
INTERNATIONAL BUSINESS STRATEGY COURSE
 
 
£360.00
 

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Questions about this course? Contact Student Support / Course Advisors

Enrol by phone: call 0845 65 22 187 quote course code 538

Enrol by post: print this postal form.

http://www.ukdistancelearningcollege.com/web/p538


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