UK Distance Learning College - affordable courses for all  

UK DISTANCE LEARNING COLLEGE

   
Affordable Learning For All        
 

HOME

ABOUT US

CATEGORIES

A to Z

FAQ'S

CONTACT

ACCREDITATION

TERMS

Bookmark and Share


COMMUNICATION IN MARKETING (BYTE SIZE) COURSE
 
COMMUNICATION IN MARKETING (BYTE SIZE) COURSE
 
£250.00
 

COURSE CODE 438


 

The marketing departments of today have developed from a more narrowly focused function, that initially included only advertising and sales, to include public relations and sales promotion. Just as finance is concerned with money in all its forms, so marketing has communication as its prime focus. Marketing acts as a communications conduit between the organisation and its markets. The management of these communication processes is a key marketing skill that requires detailed understanding of the behavioural processes that underpin "communication".

Section 1 of this course will look at various models that have been devised to explain the communications process. Section 2 looks at how to select the most appropriate promotional tool and Section 3 at the use of advertising agencies. Section 4 deals with the management of marketing communications.

Communication is a two-way process. To be a successful communicator it is necessary not only to deliver a message, but to ensure that the message is heard, understood, accepted and acted upon. Evidence is therefore needed that the communication has been effective, and monitoring feedback is a process that continues until a desired end result is achieved. This may be relatively short-term or continuous.

"Marketing communications" and "promotion" are often used synonymously but they are, in fact, different. The one describes all communications emanating from marketing. The other describes the communications processes intended to "promote" one or more courses of action. The distinction is to some degree artificial, since the underlying purpose of most (if not all) communication is to persuade, but  "promotion" is aimed at sectors external to an organisation and is under the sole control of the marketing department.

Effective communication relies upon effective and efficient management - upon establishing strategies and tactics that are managed within a budget. Section 4 will be looking at the setting of promotion objectives and the management of communications.

By the end of this course you will be able to:

    * determine the factors that make up effective communication
    * select and correctly use communication tools appropriate to a given purpose
    * set and monitor communication objectives
    * select, brief and manage promotional agencies.

Activity 7 (Section 2) requires the student to use a public library. It is to be conducted over the course of several months.


Course Syllabus

Introduction


Objectives 

Section 1: Communication


The Communication Process


Communication Models


Behaviour


Awareness- Attitude- Action


Section 2: Promotional Tools

Media


Target audiences


Positioning 

Section 3: Agencies

Selecting an agency or consultancy


Briefing an agency 

Section 4: Managing Communications


Monitoring promotion


Promotional Research Techniques


The Budgeting Process


Marketing Communications Plan 

Summary

Tutor-marked Question Paper
Different types of agenciesPromotional process

Qualifications

On completion of your course, you will receive two certificates:
Certificate 1 is issued by Stonebridge Associated Colleges: Communication in Marketing (Byte Size Skills Course) Certificate

Communication in Marketing (Byte Size Skills Course) Certificate issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.


Requirements for Entry

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.


Study Hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 20 hrs.

Additional Information

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

    * All study materials
    * Study Guide
    * Full Tutor and Admin support



Advantages of this distance learning course:
  • Home Study: you declare when you study, no need to attend class at fixed times and fixed dates. Your study hours fit around you!
  • We will post all the beautifully printed course materials to you. Everything is written in a clear and easy-to-understand format.
  • Start this course anytime of the year! No need to wait until the new academic year starts. Enroll today so soon you'll start improving your CV or re-skill for your new career.
  • Create your own study routine, learn at your own pace, complete your course as quickly or slowly as your circumstance dictate.
  • Your home learning is totally supported by experienced tutors who guide, encourage and assess your progress. You will not be alone because all our tutors are friendly and approachable.


COMMUNICATION IN MARKETING (BYTE SIZE) COURSE
 
COMMUNICATION IN MARKETING (BYTE SIZE) COURSE
 
 
£250.00
 

E-mail this course to a friend

Questions about this course? Contact Student Support / Course Advisors

Enrol by phone: call 0845 65 22 187 quote course code 438

Enrol by post: print this postal form.

http://www.ukdistancelearningcollege.com/web/p438


Printer Friendly



People who looked at this course were also interested in these courses:

ADVERTISING AND PROMOTION from UK Distance Learning College - affordable courses for all
ADVERTISING AND PROMOTION
£250.00
More...
Distance Learning College
ADVERTISING (BITE SIZE) COURSE from UK Distance Learning College - affordable courses for all
ADVERTISING (BITE SIZE) COURSE
£250.00
More...
Distance Learning College
ADVERTISING AND PROMOTION (SKILLS COURSE) COURSE from UK Distance Learning College - affordable courses for all
ADVERTISING AND PROMOTION (SKILLS COURSE) COURSE
£250.00
More...
Distance Learning College


More interesting courses in these categories: Business & Management, Marketing

Click below to see our most visited categories: