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STRATEGIC MANAGEMENT COURSE
 
STRATEGIC MANAGEMENT COURSE
 
£410.00
 

COURSE CODE 336


 

Strategic Management draws together and applies ideas from many of the disciplines and fields of study which contribute to a broad understanding of business.

Some of the ideas may already be familiar to students who have previously studied courses in marketing, economics, management theory or organizational behaviour. Crucially though, through an understanding of strategy and strategic management, we can gain an insight into how these individual disciplines interact.

The course has been designed for all those intending a business career and for those with an interest in how contemporary organisations operate. Business strategy is not simply the province and responsibility of senior level management decision makers.

The ideas which underpin Strategic Management can be applied at many levels in the business organisation to help ensure that individual business units or departments maintain an effective contribution to the overall success of the business.

Course syllabus

Unit 1: Origins and Nature of the Strategic Process

Introduction

Objectives

1. Nature of strategy

2. Strategic decisions

3. Business culture

4. Missions, visions, goals, objectives?

5. Strategic process

6. Paradigms and strategic decision making

Summary

References

Further reading

Unit 2: Analysis of Strategic Situations

Introduction

Objectives

1. Strategic environment

2. Macro-environment: PEST

3. Task environment

4. Competitive environment

5. Analysing competitors

6. Prioritisation

Review activity 2.1: British Airways A

Internal appraisal

7. Analysing resources and capabilities

Review activity 2.2: British Airways A

Review activity 2.3: Laporte

Summary

Further reading

Unit 3: Making Strategic Choices

Introduction

Objectives

1. Essential criteria for strategic choices

2. Basic strategic choices

3. Decision support matrices

4. Risk

5. Success and choice

6. Evaluation procedures

7. Alternative approaches to strategy

Review activity 3.1: Ladbrokes

Summary

References

Further reading

Unit 4: Implementing Strategic Decisions

Introduction

Objectives

1. Implementation: an overview

2. Organisational design and effectiveness

3. Planning and control

4. Managing strategic change

5. Development of competencies

Review activity 4.1: British Airways B

Summary

References

Further reading

Appendix

Index of retail prices: 2 indices


 

Course requirements

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

Study hours

This is only an approximate figure and is dependant upon how much time you can dedicate to your studies and how well you grasp the learning concepts in the course material. Furthermore, at the end of each lesson there is a question paper that needs to be completed and returned to your tutor. You should allow at least 1 - 2 hours of study to complete each question paper.

The approximate amount of time required to complete the course is: 80 hrs.

Additional Information

Assessment Method

After each lesson there will be a question paper, which needs to be completed and submitted to your personal tutor for marking. This method of continual assessment ensures that your personal tutor can consistently monitor your progress and provide you with assistance throughout the duration of the course.

What's Included

  • All study materials
  • Study Guide
  • Full Tutor and Admin support

Course Textbook

For this course you will be required to purchase the textbook:

  • Strategic Management: An Analytical Introduction (1996) George Luffman, Edward Lea, Stuart Sanderson and Brian Kenny, 3rd edition, Oxford: Blackwell

 

Qualifications

On completion of your course, you will receive two certificates:
Certificate 1 is issued by Stonebridge Associated Colleges: Strategic Management Diploma

Strategic Management Diploma issued by Stonebridge Associated Colleges, to view a sample of the college’s award, please click here.



Advantages of this distance learning course:
  • Home Study: you declare when you study, no need to attend class at fixed times and fixed dates. Your study hours fit around you!
  • We will post all the beautifully printed course materials to you. Everything is written in a clear and easy-to-understand format.
  • Start this course anytime of the year! No need to wait until the new academic year starts. Enroll today so soon you'll start improving your CV or re-skill for your new career.
  • Create your own study routine, learn at your own pace, complete your course as quickly or slowly as your circumstance dictate.
  • Your home learning is totally supported by experienced tutors who guide, encourage and assess your progress. You will not be alone because all our tutors are friendly and approachable.


STRATEGIC MANAGEMENT COURSE
 
STRATEGIC MANAGEMENT COURSE
 
 
£410.00
 

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Questions about this course? Contact Student Support / Course Advisors

Enrol by phone: call 0845 65 22 187 quote course code 336

Enrol by post: print this postal form.

http://www.ukdistancelearningcollege.com/web/p336


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